DLL’s current portfolio includes Johnny Rockets, the American burger franchise that aims at providing a classic all American experience and Café Rouge, the French bistro chain from the United Kingdom. We currently serve over 800,000 customers in the UAE each year and our restaurants cover a GLA of over 40,000 sq ft.
Johnny Rockets is globally undergoing a rebranding exercise and here in the UAE, we are renovating our restaurants at the Dubai Mall and Mirdif City Centre to reflect the new look and feel. 2016 will see us add several new Johnny Rockets restaurants in the UAE – Khalidiya and Reem Island in Abu Dhabi and Hazza Bin Zayed Stadium & Mixed Use Development in Al Ain. We are also adding several food trucks across Dubai – Palm Jumeirah, Jebel Ali Free Zone, Jumeirah Beach Residence among others. At Café Rouge, we have a new menu and a new team.
Innovators and business leaders tend to be individuals or companies that not only see the bigger picture but understand how that picture is being composed. I am proud to say that here at Diamond Lifestyle, we believe that in order to be the market leading lifestyle services platform, we must maintain high levels of dynamism,Read More..