• Diamond Lifestyle

    THINK MACRO; ACT MICRO

    We intend to invest USD 250 Million into the regional
    F & B sector in the next few years.
  • EXCITING F&B MARKET

    The UAE foodservice market is estimated to be $11.7Bn in
    the year 2015, and is projected to grow 4.1% YoY up to 2018.
  • Diamond Lifestyle

    ROBUST BUSINESS MODEL

    Each year, Johnny Rockets serves 17 million burgers
    11.3 million soft drinks, 8.3 million Shakes and Malts
    17.6 million kilograms of Fries
    2.1 million orders of Onion Rings and
    3.1 Million liters of ice cream.
  • Diamond Lifestyle

    THE 5Ps WE BELIEVE IN

    People. Product. Property. Process. Price.
  • NOW SUB FRANCHISING IN THE UAE

    Franchisee Owned & Franchisee Operated (FOFO)
    restaurants Operations Management Contracts – diners
    express food court units; food trucks & drive thrus;
    multiple formats and models to fit any scenario.

Our Brands


DLL’s current portfolio includes Johnny Rockets, the American burger franchise that aims at providing a classic all American experience, the French bistro chain from the United Kingdom.

We currently serve over 800,000 customers in the UAE each year and our restaurants cover a GLA of over 40,000 sq ft.

Johnny Rockets is globally undergoing a rebranding exercise and here in the UAE, we have renovated our restaurants at the Dubai Mall Food Court Level II and Mirdif City Centre to reflect the new look and feel. In February 2017, we opened two new restaurants in the UAE – Khalidiya and Boutik Mall - Reem Island in Abu Dhabi. New stores are currently under development in Dalma Mall & Khalifa City A (Abu Dhabi), and Bawadi Mall (Al Ain). Our first drive thru outlet opened at Last Exit North, Dubai in August 2017. We are also opening two new restaurants later this year in Muscat, Oman. Three new food trucks will start operations across Dubai soon.

 

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Johnny Rockets

Johnny Rockets was founded on the principle belief that everyone deserves a place where they can escape from today¹s complicated world and experience the uncomplicated goodness of classic Americana. Offering delicious hamburgers, creamy hand-dip Read More..

Chairman’s Message


Innovators and business leaders tend to be individuals or companies that not only see the bigger picture but understand how that picture is being composed. I am proud to say that here at Diamond Lifestyle Limited, we believe that in order to be the market leading lifestyle services platform, we must maintain high levels of dynamism, have a constant focus on excellence and ensure that the customer experience is never compromised. Finding a business opportunity can be the easy part, utilizing it and executing the business plan to find success can be the hard part; but this can be achieved through experience and a deep understanding of the fundamental factors at work on the ground level. The team at Diamond Lifestyle Limited carries not only t Read More..

Shailesh Dash

Recent News


Innovators and business leaders tend to be individuals or companies that not only see the bigger picture but understand how that picture is being composed. I am proud to say that here at Diamond Lifestyle, we believe that in order to be the market leading lifestyle services platform, we must maintain high levels of dynamism, 

Read More..
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